Romanian International Design
The branding concept for ROID was crafted to embody the company’s vision of precision and innovation in creative services. Central to the identity is the monogram "ROID," featuring a segmented "O" inspired by the mythical symbolism of the circle, representing the sun, unity, and focus. The design reflects the company’s commitment to quality design.
The first stage of the branding process focused on creating the core visual identity through the ROID monogram. The "O" in the logo was designed as a segmented circle, symbolizing the company’s four key service areas: graphic design, product design, video production, and 2D/3D graphics and animation. Each segment was assigned a unique color to represent these services, creating a vibrant, dynamic aesthetic.
This design emphasizes inclusivity and collaboration, reflecting the community of creatives behind ROID. The segmented structure of the monogram further reinforces the diverse range of services offered, while the minimalistic yet bold style ensures adaptability across various platforms and mediums
The second stage involved developing a suite of brand materials to complement the logo and establish a consistent visual presence. Business cards, letterheads, presentation templates, and promotional materials were designed using the logo’s vibrant colors and segmented motifs. These materials not only enhance the company’s professional image but also ensure brand recognition across all client touchpoints.
The structured use of colors and shapes in these materials reinforces the segmented design concept, while practical layouts make them functional and visually engaging. This phase focused on creating a seamless brand experience for clients and partners.
The final stage was the creation of a detailed branding brochure. This document captured the essence of the ROID identity, explaining the inspiration behind the logo, its symbolic elements, and its alignment with the company’s mission. It also included brand guidelines to ensure consistent application across all mediums, detailing rules for logo usage, typography, color schemes, and layout examples.
The brochure also outlined the branding process, showcasing ROID’s approach to design and emphasizing its focus on precision and innovation. This resource serves as both a guide for internal teams and a presentation tool for clients and collaborators.
The ROID branding project successfully established a vibrant and versatile identity that reflects the company’s creative expertise and commitment to quality. From the monogram’s dynamic symbolism to the cohesive brand materials and detailed guidelines, the branding ensures a consistent, professional image across all touchpoints. This strong visual identity positions ROID as a leader in the creative industry, ready to engage with a diverse, global audience.
