Onea Mihai Alin
Emirates Park Zoo
The branding for Emirates Park Zoo reflects its unique desert environment, with rugged textures and earthy aesthetics symbolizing the arid landscapes of the UAE. This cohesive branding extends across all zoo applications, enhancing its identity through sub-brand elements, visuals, and digital solutions tailored to its diverse activities and offerin
01. Sub-Brand symbols and Icons
The first phase of the project focused on developing secondary symbols and icons for the zoo's various departments and functions. Each department received its own distinctive sub-brand mark, maintaining a cohesive connection to the overall branding while reflecting its unique role within the zoo.
Additionally, we created a full set of necessary icons to visually represent services, activities, and facilities, ensuring usability and a consistent aesthetic across all applications. These elements were designed with rough textures and organic shapes, echoing the desert and stone motifs that form the foundation of the zoo’s branding.
02. Visual Assets and Print Applications
In the second phase, we expanded the branding into a wide range of general visuals and print materials. This included the creation of an Instagram visual direction to guide social media content, advertisements, and promotional campaigns.
We also developed print materials for zoo activities, services, and offers, including brochures, signage, and event materials. These assets were designed to engage visitors while reinforcing the desert-inspired branding, ensuring a consistent and immersive visual experience across all touchpoints.
03. Digital Direction UI/UX
The third phase was dedicated to building a comprehensive digital presence for the zoo. This included designing the UI/UX for the mobile app, which allows users to explore zoo activities, purchase tickets and services, and stay updated on news and events. The app was developed to provide a seamless and engaging user experience while aligning with the zoo's branding.
In addition, we created the website, a central hub that showcases the zoo’s facilities, activities, and services. This digital platform serves as both a promotional tool and an informational resource, offering a complete virtual experience of the zoo. By combining intuitive navigation with a cohesive design, the digital solutions ensure accessibility and engagement for all users.
Conclusion
This branding project for Emirates Park Zoo seamlessly blends desert-inspired aesthetics with functional design across multiple platforms. From sub-brand icons and print materials to a fully integrated digital experience, the branding reflects the zoo’s unique environment and its commitment to offering an immersive and cohesive experience for its visitors.
