The birth of Ilustromania
After closing a chapter in advertising, the need for something more organic, artistic, and meaningful emerged. This wasn’t just about graphic design principles anymore; it was about making a deeper impact on the world through creativity. The idea was clear: to expand into graphic illustration, embracing a medium that felt both liberating and expressive.
After weeks of brainstorming, the name Ilustromania stood out. It combined "illustration" and "mania," perfectly reflecting the passion behind the vision. Surprisingly, the word "Romania" embedded within it wasn’t noticed until months later, an accidental yet fitting homage to its roots. Over time, the name took on variations, each carrying its own unique identity:
- Ilustromania – The complete name representing the brand’s mission.
- Ilustro – A playful nickname adaptable to concepts like ilustroteam or ilustroshop.
- Mania – A tribute to the diversity of artists, styles, and creative energy.
- Ilustroman – A humorous nickname used within the team.
- Ilustromân – A proud nod to Romanian heritage.
- Ilu – A child-friendly sub-brand.
- Oma – The founder’s initials (Onea Mihai Alin), discovered serendipitously.
- Omania – A quirky, personal touch embodying "his world, his mania."
The logo itself was born from a quick marker sketch, later digitized and refined. This spontaneity mirrored the project’s organic growth.
Establishing a foundation
The journey began with an Instagram account showcasing illustrations. Within months, the project shifted from personal to professional, sparking conversations about its first event. This was more than just a platform for creative expression; it was the foundation for a new chapter in a career once constrained by design rules.
The vision evolved into creating a safe and supportive space for artists to grow together, both offline and online. The goal wasn’t just to promote individual artists but to foster a collective spirit where creativity thrived naturally.
A shared mission for the future
The vision has grown into a vibrant community that unites artists across all career stages. Ilustromania strives to provide a supportive environment where creativity flourishes freely. By fostering mutual growth and aiming for financial sustainability, it aspires to leave a lasting impact on the art world.
